About Medeaterraneon
Ask first, make second
Medeaterraneon is the company behind PlanEaton. Conventional retail guesses what a neighbourhood will buy and throws away the difference. We invert it: the order comes first, and only then is the food made.
The principle
Order first
Then, and only then, produce.
What we mean by food
Four things we are not willing to trade
An apple that is actually fresh
Picked for a known order, not for a shelf it might sit on for a week.
The day's fresh milk
Dairy that arrives on the day it was meant for, because the quantity was known in advance.
No E-numbers
Food that keeps because it is fresh and moves quickly — not because it was engineered to wait.
The best of the season
What growers actually have right now, offered when it is at its best.
No leftovers
Waste is a planning problem, not a price problem
Because nothing is made speculatively, there is nothing to mark down at closing time — and the money usually lost to waste comes back to you as a lower price.
- Every quantity is sold before it is made
- Order-led
- From confirmed order to collection
- 24h
- Nothing left to discount at the end of the day
- No markdowns
Pickup points
Small places to meet your food
A pickup point is not a supermarket. It is a small, welcoming rendez-vous on a street you already walk down, where your bags are waiting and someone knows your name.
Four ways a point opens
Our own investment
We open and run the point ourselves.
Franchise
A local operator runs a point under PlanEaton.
Crowdfunding
A neighbourhood funds the point it wants.
Shop-in-a-shop
An existing shop hosts collection in its space.
Draft copy
Company story, history and team
This section is a placeholder in the prototype. The founding story, the team and any company details (registration, addresses, dates) will be supplied by Medeaterraneon and are deliberately not invented here.
See it working
The clearest explanation of PlanEaton is one day of it — order tonight, collect tomorrow.