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Make-a-Wish

Name the price you wish for — then pair it

A wish price is the lowest a product ever carries on PlanEaton. It is a Club benefit, and it is held by pairing that item with one bought at a normal pre-order price in the same basket.

Hands placing vine tomatoes and a wedge of feta side by side on a wooden counter

The rule, in four parts

Club, a wish item, a partner, kept together

  1. Be in Club

    Wish prices only appear once you have pre-ordered €200 inside the current calendar month. Outside Club they are not shown at all.

  2. Pick the wish item

    Products with a wish price show it beside the normal pre-order price, marked as a wish.

  3. Pair it, one to one

    Add one item at a normal pre-order price to hold the wish. One pair per wish item — a single partner cannot carry two wishes.

  4. Keep the pair to keep the price

    Remove the partner and the wish item simply reverts to its normal pre-order price. The basket says so before you pay.

Worked example

One basket, one pair

A Club member wants vine tomatoes at the wish price, so she pairs them with barrel feta at its normal month-ahead price.

Vine tomatoes — in store
€3.20
Vine tomatoes — a month ahead

The price without any pairing.

€2.30
Vine tomatoes — wish price

Held by the paired item below.

€2.02
Partner: Barrel feta — a month ahead

Bought at a normal pre-order price, so it can hold the wish.

€4.03

Remove the feta and the tomatoes go back to €2.30 — still a pre-order price, just not the wish one.

Why pairing exists

A wish price only works if the producer's day still adds up. Pairing guarantees that a deeply discounted item never travels alone: it moves alongside something bought at a normal pre-order price, so the run stays worth making.

You are never caught out

The basket is explicit. It shows which item is holding which wish, and it warns you the moment a change would undo a wish price — before you reach payment.

Questions

Pairing, precisely

Make your first wish

Reach Club, pick a wish product, pair it once — and pay the lowest price PlanEaton carries.